Strategic Partners — Help
🤝 Strategic Partners — Help Center
Enterprise white-label + territorial-exclusivity program. Most Q&A happens in the NDA conversation; below is the public-facing context.
Application + qualification
Who qualifies for Strategic Partner?
Companies with: $5M+ annual revenue, established multi-unit operator customer base in a defined territory (state / multi-state / region), commitment to a 3+ year platform investment, ability to dedicate 5-20 person team to the partnership. PE-backed roll-ups, vertical SI agencies, and existing platform players are common archetypes.
How long does the application process take?
Typical timeline: initial conversation (30 min) → mutual NDA (1 day) → architecture + commercial deep-dive (2 weeks) → term sheet (2 weeks) → MSA signed + implementation kickoff (4 weeks). 8-10 weeks intro-to-launch.
What's required for the initial conversation?
Brief on: your target territory, current customer base in the territory, current platform stack, the 3-product CloudFran subset you'd start with, your team's bandwidth, and the commercial structure you're considering (rev-share / flat license / hybrid).
Implementation
What does implementation look like?
Per your tier: Regional 30–60 days, Strategic 90+ days, Bespoke scoped per deal. Stages: tenant provisioning + branding → integration with your existing systems → customer migration support → joint go-to-market planning → launch.
Do we get our own Stripe Connect / billing flow?
Strategic + Bespoke tiers: yes, your billing flow with the 20% perpetual rev-share floor calculated and paid out to CloudFran. Regional: typically billed through CloudFran with reverse pass-through to Partner. Configurable per agreement.
Operating
Who owns the customer relationship?
You do (in your territory). Customer signs with the Partner. CloudFran provides the engine; you provide the customer-facing operations + sales + support.
How does the rev-share work?
Three stacked layers, for the life of the partnership: (1) an annual license per your tier band, (2) a 20% perpetual rev-share floor to CloudFran — on both Regional and Strategic, contract-customizable, and (3) universal per-transaction economics of 3.75% + $0.75 per card transaction. The rev-share is perpetual by design so we stay aligned with your growth. You can "buy your share down" toward the 20% floor by committing more — deeper exclusivity, full white-label, anchor status, or volume. The exact number is set by contract at our Deal Desk, never freelanced on a call.
What about cross-territory customers?
Customers acquired in your exclusive territory remain yours even if they expand to other territories. Adjacent-territory expansion handled via right-of-first-refusal in the MSA.
Can we customize features per market?
Strategic + Bespoke tiers: yes, co-engineered roadmap. Regional: standard product surface, with opt-in to upcoming features ahead of general availability.
Intellectual Property
What about CloudFran's IP?
Strategic + Bespoke tiers receive a license to operate using CloudFran's proprietary IP within your exclusive territory. License terms in the MSA. Joint IP rights on co-developed innovations available on Strategic + Bespoke.
Support
How do I escalate?
- Named CSM on every tier (Slack channel).
- Strategic / Bespoke: dedicated DRE pod + monthly C-suite call.
- Critical issues: 4-hour SLA on Strategic+, same-business-day SLA on Regional.